New segments for BDA on-air program takes off
Listeners and partners of BDA SA KAWANG-KAWANGAN, the official radio program of the Bangsamoro Development Agency (BDA) now have more reasons to tune in to the on-air program as the agency’s Communication Group introduced new and variety of segments.
This change, that took off on January 18, 2016 is accordingly in line with the sustainability of the program.
BDA CommGroup said that this is based on the program assessment and enhancement conducted discussed in a meeting in the last week of December 2015.
“We wanted to offer our listeners and partners a variety of topics/segments to best get their attention and support the radio program”, the Group stated.
Accordingly, these new segments include some discussions and topics on technology or education on AIR, “kwentuhan (conversation) with beneficiaries”, and topics on education, child protection and WaSH in the Bangsamoro context, among others.
“BDA has livelihood program such as the Programme for Local Economic Development through Enhanced Governance and Grassroots Empowerment (PLEDGE) and Community Development in Conflict Affected Areas in Mindanao (CD-CAAM) Project where beneficiaries were taught of maximizing the resources within their communities in creating local enterprises that increases their income. And we want this technology to be shared to our listeners also who are not our direct beneficiaries for those programs”, BDA CommGroup reported.
The Group is grateful for the listeners and BDA program coordinators who expressed support and positive feedback to this on-air innovation.
“BDA has been planning to have a radio program where we will be able to share or disseminate those technologies that our beneficiaries got from our experts to all the Bangsamoro listeners everywhere so that they can also gain those knowledge just through listening to our radio program,” Engr. Aida Silongan, CD-CAAM program management officer said.
“We look forward to a successful BDA communication strategies in the future,” Julhaina Cadon, PLEDGE program coordinator stated.
BDA sa Kawang-Kawangan was launched on April 9, 2015 at 99.0 VOICE FM. It is aired every Mondays to Thursdays at 10:00AM to 12:00N.
BDA CommGroup is taking charge of the operation of the program through its production team composed of Asnodin Sanzo and Zandra Malikol.
Voice FM 99.0 is reaching Central Mindanao region covering some parts of North Cotabato, Maguindanao and few of Ranaw region.
(Zandra Malikol, BDA CommGroup)